Here at West Coast we have handpicked the best Welsh and International talent to produce our software and games creations of the highest quality.

If you’re interested in joining our team, get in touch.

Dan Woodcock


Daniel joined West Coast as Programmer after graduating from university, having initially worked for West Coast on an industrial year as part of his course.

He attended Aberystwyth University achieving a 2:1 BSc (Hons) in Computer Science, and enjoys a bit of retro gaming in his spare time.

Ken Bird


Ken Bird is one of three founders of the company and is also the CEO. Ken’s background in finance which has enabled him to steer and secure the company’s future within the gaming and software industry.

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“These industries are fast moving and challenging but we at West Coast remain ambitious and innovative in our outlook, we’ve already been utilising the 3D scanning process within our software and gaming programmes and are looking forward to the exciting times ahead.”

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John Jones-Steele


John heads up the technical side to West Coast and is also the company COO. John’s experience within the gaming industry is extremely valuable.

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After leaving College, John spent 12 years working in the Computer Unit at the University College of Wales, Aberystwyth and obtained a B.A. during that time. For the last 5 of those years, he was also running Abersoft Limited part-time writing various programs for the Spectrum, C64 etc. In 1985 he left the University to write software full-time. After 10 years writing as a freelance was offered the chance to setup Broadsword Interactive in Aberystwyth by Broadsword Television Limited, a television company in Norfolk who wanted to break into the software business. By 1998 John had bought out Broadsword Television, and the company was wholly owned. During this time he developed the extremely popular Dance UK that won the 2004 BAFTA Cymru for Best New Media (Not TV or Film Related).

The economic decline in 2009 necessitated the closure of Broadsword Interactive Limited and a new more streamlined company, Broadsword Publishing Limited was setup.

In 2013 John became a founder in West Coast Software Limited and is currently the COO.

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Steve Rose

Senior Programmer

Steve has been programming professionally since 1986. In 1992 he attended Aberystwyth University as a mature student, gaining a 2:1 degree in Computer Science and joined Broadsword Interactive in 1995.

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Steve worked on the D/Generation HD conversion for PlayStation 4, XboxONE and PC. Steve is currently working on the Rees Rally Racers game which will shortly be published on iOS and Android.

Steve’s areas of expertise include computer/hardware interfacing, tools, user interfaces, gameplay, graphics, optimisation, audio, AI, physics, cloud computing.

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Current Vacancies

Operations Manager