Based in Aberystwyth, Wales, West Coast Software was setup in 2013 by Ken Bird, John Jones-Steele and Steve Rose. The three originally set out to develop new, innovative games as well as conversions of existing titles to all major systems from Xbox One and PS4 to 3DS, iOS and Android. This has now expanded to include the Nintendo Switch

The company also specialises in creating and developing software and visualisation engines for a diverse client base using the latest 3D scanning technology.  This includes future flood predictions to GPS vehicle tracking systems.

Although West Coast derives from a gaming background, the company’s unique selling position is to bring gamification to everyday software, adding value, ensuring users not only enjoy their experience but also perform to a higher level.  A good example of this gamification is the Energy Game Changer – where designers, programmers and artists gain an opportunity to work together to produce an educational resource.

In 2015, S4C, a Welsh TV channel, became equity investors within the company ensuring West Coast produce Welsh language games for the S4C channel and website.